Free plan
Brevo Free plan — $0 forever, up to 300 emails per day
Brevo's permanently free plan: $0 per month with up to 300 emails per day after account approval and no credit card required — an alternative to the Starter plan at $9/month for 5,000 emails/month.
Confirm all terms before purchasing.
Get deal ↗The offer
Brevo publishes a permanently free tier alongside its paid plans. It includes up to 300 emails per day after account approval, transactional email via SMTP and REST API, the drag & drop editor with responsive templates, and contact management — with no credit card required. The nearest paid tier, Starter, starts at $9/month for 5,000 emails/month; that list price is shown above so you can see what the free plan is worth replacing.
What to check before you sign up
The 300-email daily cap resets every day and does not accumulate, so the plan fits steady small sends rather than large one-off blasts. Campaigns and automations on the free tier carry Brevo branding until you reach the Standard plan, and automations are capped at 2,000 contacts on Free and Starter. If your list grows quickly, price your target volume on Brevo’s pricing page before committing to a workflow.
How we verified it
Prices and limits were checked against Brevo’s official pricing page in September 2026. This page links to the vendor’s own pricing page so you can confirm current terms before signing up; we list standing published offers rather than negotiated or affiliate codes.
What you get
- Up to 300 emails per day after account approval
- Transactional email with SMTP and REST API access
- Drag & drop editor with responsive templates
- Contact management on the free tier
Limitations and terms
- The 300-email daily cap does not roll over — unused allowance is lost at the end of each day.
- Free and Starter plans limit multichannel automations to 2,000 contacts.
- Brevo branding on emails is only removed from the Standard plan up.
- Volume beyond the free tier requires a paid plan, starting with Starter at $9/month for 5,000 emails/month.
Who should buy?
Individuals, solopreneurs, and small senders who stay under roughly 300 emails per day — about 9,000 per month spread across days — or want to test Brevo's editor, transactional email, and API before paying. Growing lists that need larger volumes or advanced automation should compare the Starter or Standard plans.
Pros and cons
What works well
- $0 forever with no credit card required
- Includes transactional email via SMTP and API, not just marketing campaigns
- A standing published tier, not a time-limited trial
Keep in mind
- 300 emails per day is a hard cap with no rollover
- Brevo branding stays on emails until the Standard plan
- Automation and reporting are limited compared with Standard ($18/month and up)
Frequently asked questions
Is the Brevo free plan really permanent?
Yes — Brevo publishes the Free plan as a permanent tier on its official pricing page, not a trial with an end date. Terms such as the 300-email daily cap can change, so confirm them on the vendor's page before relying on the plan.
What happens if I need more than 300 emails a day?
Upgrade to the Starter plan, which starts at $9/month for 5,000 emails/month (about 10% less when billed yearly). Prices scale with email volume and contact count.
Do I need a credit card to sign up?
No. Brevo lists the Free plan as requiring no credit card; payment details only come into play if you upgrade to a paid plan.
Sources
- Brevo — official pricing ↗Accessed Sep 13, 2026
- Brevo Help — current pricing plans ↗Accessed Sep 13, 2026