Email marketing, automation, and customer relationships in one toolkit.
- Email campaigns
- Marketing automation
$9.00 / moExplore
What is Mailchimp?
Mailchimp is a candidate for email marketing workflows. Build email campaigns and customer journeys around your audience.
A practical starting point
Build email campaigns and customer journeys around your audience. Begin by writing down the job your current tools make difficult. A shortlist is more useful when it has a concrete success condition: one completed project, one published campaign, or one resolved customer request.
What to evaluate
Try email campaigns with your own material. Invite the person who will maintain the setup and check whether the result is easy to understand without a walkthrough. Contact-based costs need modeling.
Before you commit
Check export formats, administrative permissions, and the cost of the plan that actually includes your must-have features. Prices are US list prices; confirm regional pricing and taxes on the vendor’s site.
Mailchimp features
- Email campaigns
- Audience segments
- Customer journeys
Pros and cons
What works well
- Campaign creation and audience tools together
- Established email design workflows
Keep in mind
- Contact-based costs need modeling
- Automation limits vary between plans
Mailchimp pricing
| Plan | Price | Billing | Included |
|---|---|---|---|
| Free | $0.00 | free, for businesses with fewer than 500 contacts |
|
| Essentials | $13.00 | from $13/mo for 500 contacts, billed monthly (higher tiers cost more) |
|
| Standard | $20.00 | from $20/mo for 500 contacts, billed monthly (higher tiers cost more) |
|
| Premium | $350.00 | from $350/mo for 500 contacts, billed monthly (higher tiers cost more) |
|
Who is Mailchimp best for?
Startups and Agencies evaluating email marketing tools, especially when campaign creation and audience tools together.
Who should consider something else?
Contact-based costs need modeling. Consider whether this tradeoff would affect a recurring part of your workflow.
How this profile was prepared
Plan and pricing details verified against the vendor's official pricing page in September 2026. No hands-on test or numerical rating has been completed.
Read the full evaluation framework →Frequently asked questions
What is Mailchimp best for?
Mailchimp is worth evaluating for email campaigns and audience segments. Start with one real task and check how well its workflow fits your team.
How much does Mailchimp cost?
Mailchimp prices by contact count. At the 500-contact tier, Essentials starts at $13/month, Standard at $20/month (up to 6,000 sends/month), and Premium at $350/month, all billed monthly; costs rise as your contact count grows, and annual plans are available for some Premium and high-contact Standard plans. A free plan covers businesses with fewer than 500 contacts, and a 14-day free trial of Standard is available. Prices are US list prices; confirm regional pricing and taxes on the vendor's site.
What are the alternatives to Mailchimp?
The alternatives below solve related problems, but their scope differs. Compare workflow fit, migration requirements, and the total cost for your actual team.
Sources
- Mailchimp — official pricing ↗Accessed Sep 12, 2026
- Mailchimp — official site ↗Accessed Sep 12, 2026
Alternatives to Mailchimp
Explore alternatives
Related comparisons
Related guides
Email Marketing
Email marketing pricing: look beyond the monthly number
Contacts, sends, automations, and billing terms all change the real cost. Here is how to compare email plans on equal terms.